Jared Berkowitz explores self identity within modernity!
www.rhizome.org/artbase/exhibitions/view/1540
"Debuting at the Belgrade Summer Festival (BELEF) in 2005, artist Aleksandar Maćašev displayed Joseph Goebbels, a piece in which the Nazi leader’s face was reconstructed using popular companies’ logos. With the slogan “There is no truth”, the piece was distributed through billboards, posters, TV and radio commercials, and various internet campaigns. "If you tell a lie big enough and keep repeating it, people will eventually come to believe it." Joseph Goebbels compares current trends in mass communication with the propaganda practices of Nazi Germany. Though the truth is supposedly represented daily through the internet, television, and newspaper, one must take the intent of those providing the information into consideration. The modern “infosphere” that Maćašev describes is in truth filled with subjectively created information, based upon those in power in order to stay in power. Here we see that the commercialization of popular companies has come to dictate the flow of information available to the public."
